TWELVE YEARS IN. STILL OBSESSED WITH EVERY STITCH.
Jack Lessing started as an intern. He was the first sales person at B.Draddy, and he’s now its President. He sat down to talk through his favorite B. Draddy pieces, the evolution of the brand, and trends in golf and fashion. Watch the interview, and shop his picks.
We didn't build a customer list. We built a family.
Back in 2013, B. Draddy set out to make a better golf shirt. One that performed on the course and looked and felt great off the course, too. What began with one polo over ten years ago has evolved into a full collection of luxe, lived-in essentials for the course, the clubhouse, the commute, and beyond. As our collection has grown, so has our community.
The pieces he wears the most.
The Dewey Tee. The Gibson Polo. The Jack Quarter Zip. Jack’s top three picks are made from B. Draddy’s signature Peruvian Pima cotton — a soft and breathable fabric that has become a beloved staple of the brand.
JACK’S TOP PICKS
Why it feels the way it feels.
Peruvian Pima Cotton
B. Draddy uses the best Peruvian Pima cotton. A supremely soft and fine long-staple yarn that’s never sheer. It gets better, softer, and more perfectly broken-in with every wear.
DISCOVER NOWItalian Merino Wool
Sourced from Italy’s renowned Zegna Baruffa mill for softness, durability, and quality you can feel. Our Merino is naturally breathable and resilient, and it’s one of the best materials for golf.
DISCOVER NOWScottish Cashmere
Sourced from Scotland’s famed Todd & Duncan mill that's been making cashmere for over a century. The long-staple yarn is never over-washed, resists pilling, and softens with every wear. When properly cared for, it can last more than a decade.
DISCOVER NOWSix chapters with Jack Lessing.
Sit down with the President of B. Draddy. No scripts — just Jack, the brand he helped build, and twelve years of honest perspective.
Golf is more tied to fashion than people realize.
After more than a decade at B. Draddy, Jack is very aware of what’s going on in the fashion industry. He shares that golf is more tied to fashion than people realize, especially when it comes to broad trends — particularly the transition from formalwear to technical products on (and off) the course. With both cotton and sport collections, B. Draddy bridges this gap to offer something for everyone.
At B.Draddy, our partners help define who we are.
From folks like Brad Faxon to Andy Johnson from The Fried Egg, B. Draddy holds multiple partnerships that are 10+ years strong. These partners and ambassadors are as much a part of the fabric of the brand as any product is, and they play an important role in defining the identity of the B. Draddy brand.
Need pieces for your club, team, or company?
Custom embroidery. Same craft.
What elevates a great product into a great brand.
A unique feature of B. Draddy’s products is that not only are they designed in house by Billy Draddy and his team, but they are also packed, shipped, and decorated by a terrific team in Madison, Wisconsin. In fact, the brand’s largest headcount is at this distribution facility.
What the family is saying.
Come for the polo.
Stay for the people.
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