The Partnership
A place people want to hang out, made a little more Draddy.
B. Draddy has been part of Sweetens Cove's story since the early days — present at The Ringer, worn by the people who love this place most. Camp Draddy at Sweetens Cove makes that relationship permanent. A dedicated tent, a firepit, the original screen print camper finding its second life at one of golf's most beloved destinations. Come for a round. Stay a while.
What We Share
Two brands that never needed explaining
01
Authenticity
Sweetens Cove is golf without pretense — raw, beautiful, and entirely itself. B. Draddy has always lived in that same register. Refined without trying. The kind of brand that fits here because it was never trying to fit anywhere else.
02
Community
The people who play Sweetens Cove are the same people who wear B. Draddy — well-traveled, unhurried, more interested in the company than the scorecard. Camp Draddy is for them. A place to linger before the round and well after.
03
The Screen Print Program
The original Draddy Camper — retired from the road after the launch of our new camper experience — has found its permanent home at Sweetens Cove. Alongside exclusive decoration created specifically for this property, it's the brand's signature program in the place it was always meant to land.
The Camp Draddy
Collection
Exclusive screen prints and apparel crafted for Sweetens Cove — available on-property and here. Worn on the course. Kept long after.
Shop the Sweetens Cove Collection
NEW COLOR
WHITE
Final Sale
Dewey Long Sleeve Tee
Jeep
The softest tee in your closet. Long sleeves, a classic...
$115.00
NEW STYLE
GREY HEATHER
Final Sale
Dana T-Shirt
Camp Draddy
The classic crewneck you’ve been looking for. This jersey knit...
$90.00
NEW COLORS
INDIGO HEATHER
Final Sale
Russ Crewneck
Camp Draddy
Featuring clean tailoring and the perfect classic fit, this is...
$208.00
NEW COLOR
REGAL
Final Sale
Dewey Long Sleeve Tee
Camp Draddy
The softest tee in your closet. Long sleeves, a classic...
$115.00
NEW COLORS
WHITE NP
Final Sale
Dewey Short-Sleeve Tee
Camp Draddy
Made from our signature organic Peruvian Pima cotton with clean,...
$90.00
NEW STYLE
GREY HEATHER
Final Sale
Dana T-Shirt
Heckeldeck
The classic crewneck you’ve been looking for. This jersey knit...
$90.00
NEW COLORS
INDIGO HEATHER
Final Sale
Russ Crewneck
Heckeldeck
Featuring clean tailoring and the perfect classic fit, this is...
$208.00
NEW COLOR
REGAL
Final Sale
Dewey Long Sleeve Tee
Heckeldeck
The softest tee in your closet. Long sleeves, a classic...
$115.00
NEW COLORS
WHITE NP
Final Sale
Dewey Short-Sleeve Tee
Heckeldeck
Made from our signature organic Peruvian Pima cotton with clean,...
$90.00
NEW STYLE
GREY HEATHER
Final Sale
Dana T-Shirt
Jeep
The classic crewneck you’ve been looking for. This jersey knit...
$90.00
NEW COLORS
INDIGO HEATHER
Final Sale
Russ Crewneck
Jeep
Featuring clean tailoring and the perfect classic fit, this is...
$208.00
NEW COLORS
WHITE NP
Final Sale
Dewey Short-Sleeve Tee
Sweetens 9
Made from our signature organic Peruvian Pima cotton with clean,...
$90.00
Sweetens Cove
One of golf's most beloved destinations
Tucked into the hills of South Pittsburg, Tennessee, Sweetens Cove is nine holes of pure golf — raw, beautiful, and impossible to forget. No tee times. No dress code. A place where the game gets out of its own way. Developed by Reef Capital Partners and beloved by everyone from weekend regulars to tour players, it's become something rare: a course that actually means something to the people who play it.
One of Golf Digest's best courses you can play
B. DRADDY
Premium apparel built for a life well-lived
B. Draddy has been present at Sweetens Cove since the early days — worn at The Ringer, carried through the hills, kept long after the round. Camp Draddy makes that relationship permanent: a dedicated retail tent, an on-property firepit, and the original screen print camper finding its second life at the place it was always meant to land.
Official Apparel of the 2026 Presidents Cup
THE GALLERY
